EOS Takes the Lip Care Industry By Storm

Evolution of Smooth (EOS) is a new company, but in its seven years of existence, it has managed to become the second best-selling lip balm in the U.S. EOS has even surpassed trusted lip balm companies like Chapstick and Blistex, and sells around 1 million items weekly. Beauty editors for Cosmo and Allure have featured EOS several times, and celebrities like Kim Kardashian have even used the lip balm, which has piqued the curiosity of the public and boosted sales.

EOS has been pretty secretive about its business practices, but cofounder Sanjiv Mehra announced that the company is starting to divulge more information to its consumers. EOS lip balms are filled with organic and natural ingredients, and customers enjoy the smooth texture and various flavors of EOS balms, which include honeysuckle honeydew, passion fruit and vanilla mint. Mehra also shares that EOS lip balm is worth around $250 million, and it is predicted that EOS will be one of the leaders in the growth of the lip balm industry. The lip care market is said to increase to $2 billion by the year 2020.

In addition to lip balm, EOS also sells quality hand lotions and shaving creams that nourish and protect the skin. Visit evolutionofsmooth.com for more information.  Also check out the EOS Facebook page today.

http://www.ulta.com/brand/eos