Don Ressler is known to be the pioneer behind JustFab. However, his entrepreneurial success did not begin with JustFab. He has launched a series of start-ups in the course of his career.
His first start-up Company was FitnessHeaven.com. Intermix Media later purchased the Company in 2001. Don Ressler joined Intermix Media, and he met Adam Goldenberg with whom they created different enterprises together.
The two formed Alena media. Adam and Don Ressler were responsible for the e-Commerce and performance and advertising department, and they managed to generate millions in revenue. In 2005, News Corps acquired Intermix. After the acquisition, the duo found their ideas ignored and that was when they decided to leave and explore new opportunities.
Using their skills and experience in the advertising and e-Commerce, Don and Adam decided to launch a new Company. Together with a team of professionals from Alena Media, the duo launched Intelligent Beauty. It is a direct-to-consumer brand company that launched its first creation was the DERMSTONE. After two years, Don Ressler launched the weight-loss system, SENSA. DERMSTONE and SENSA were two different companies that have been highly profitable. In 2008, Intelligent Beauty received a funding from Technology Crossover Ventures.
In 2010, Intelligent Beauty launched yet another Company, JustFab. One year after its launch, Matrix Partners donated $33 million to JustFab. During the same year, Kimora Lee joined the Company as the President and the Creative Director on perezhilton.com. Kimora is a fashion icon who promoted the Company to achieve great success. Four months after joining the company, Kimora managed to increase the membership to Four Million.
In 2012, JustFab received $76 million from the Rho Ventures, Crossover Ventures, and Matrix Partners. Noticing the new opportunity, JustFab purchased a children’s fashion brand, FabKids. They later acquired Fab Shoes. After the establishment of Fabletics, the Company changed its name to TechStyle Group. Fabletics has been the fastest growing TechStyle Group brand. The company has opened over 75 pop-up stores in the last three years.
JustFab and Fabletics are member-based companies at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/. This means that all the members must take a survey in regards to their fashion preference. The system has enabled the two Companies to provide the customers a personalized experience.
JustFab has increased their sales through the support of their different partners. The investors led by Passport Special Opportunity Fund contributed $85 million in 2014. At the end of the year, the Company has raised its capitalization to $250 million.